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No. VyrlOne is a technology platform, not a talent agency.

We don't represent creators, manage campaigns on behalf of brands or creators, or take a commission on collaboration deals. Instead, we provide the tools both sides need to manage collaborations independently, from creator discovery and applications to negotiations, digital contracts, content approvals, and payments.

Brands remain in control of their campaigns, while creators retain the freedom to choose the collaborations they want to pursue. VyrlOne streamlines the entire process through a single platform, reducing the need for scattered emails, spreadsheets, and manual follow-ups.

We don't act as the middleman. We provide the technology that makes brand–creator collaborations simpler, more transparent, and easier to manage.

Many influencer marketing platforms focus primarily on creator discovery, leaving brands and creators to coordinate contracts, deadlines, content approvals, and payments across multiple tools.

VyrlOne takes a more comprehensive approach by bringing the entire collaboration lifecycle into one platform, helping both sides move from discovery to delivery through a structured workflow.

Here's what sets VyrlOne apart:

• Verified creator identities: Creators complete DigiLocker-based identity verification before their profiles go live, adding a layer of trust and accountability.
• End-to-end campaign management: Manage creator discovery, applications, negotiations, digital contracts, content submissions, approvals, and payment tracking from one place.
• Ghost Protection: Eligible brands may receive a refund of 50% of the product cost when a creator fails to meet the applicable collaboration requirements, subject to VyrlOne's Ghost Protection policy, eligibility criteria, and terms.
• Escrow-secured payments: Campaign funds are held through VyrlOne's designated escrow arrangement in accordance with the applicable payment terms. Following content approval, creator payouts are released within seven days, subject to the platform's payment and processing conditions.
• Built for nano and micro creators: Discover creators beyond celebrity-led campaigns and give emerging and growing creators access to structured brand collaboration opportunities.
• Less administration, more creativity: Streamlined workflows reduce manual coordination, helping brands focus on campaign performance and creators focus on producing great content.

Rather than stopping at creator discovery, VyrlOne helps manage the steps that follow—from agreements and deliverables to approvals and payments.

One platform. The entire collaboration lifecycle. Greater clarity for brands and creators.

VyrlOne is designed with a strong focus on nano creators (1K–10K followers) and micro creators (10K–100K followers), while helping brands find creators who align with their campaign objectives, target audience, and content requirements.

These creators can offer brands a more focused way to connect with niche communities and build authentic audience relationships. Their effectiveness depends on factors such as audience relevance, engagement quality, content style, and campaign fit—not just follower count.

For brands, VyrlOne makes it easier to discover relevant creators and manage collaborations through a structured workflow. For creators, it provides a platform to showcase their work, apply for campaigns, and build professional relationships with brands.

Every creator who completes our identity verification process can build a profile that helps brands assess their suitability for potential collaborations.

We believe great collaborations should be driven by relevance, creativity, and trust—not follower count alone.

VyrlOne supports creator collaborations across Instagram, Facebook, and YouTube, with campaign formats tailored to different brand objectives and content requirements.

Depending on the campaign, brands can specify the platform and deliverables they need, such as Instagram Reels and Stories, YouTube Shorts, Facebook content, and other agreed UGC deliverables.

Beyond social media content, VyrlOne also supports specialised collaboration options, including:

• Amazon review campaigns: For eligible campaigns involving product reviews, subject to applicable marketplace policies.
• Offline store visits and reviews: For brands looking to drive in-person experiences, local visibility, and store-related content.

When creating a campaign, brands can outline their preferred platforms, content formats, deliverables, and deadlines so creators understand the requirements before applying.

Our goal is to make it easier for brands to manage different types of creator collaborations through a single platform, rather than coordinating every campaign separately.

One platform. Multiple collaboration formats. A more streamlined way to work with creators.

Two ways: post a campaign and review the creators who apply, or search the Explore directory yourself and filter verified creators by niche, platform, follower range, city, and gender. Creator follower and engagement data comes directly from Meta and Google APIs.

Brands subscribe from ₹8K/month (Starter), ₹15K/month (Growth), or ₹25K/month (Advance), plus 18% GST. Creators get a Free plan for up to 6 months with 10 campaign applications/month, or Pro at ₹399/month for 25 applications/month, a premium badge, and a 1-on-1 profile audit. A 10% platform fee (plus GST) is deducted from creator payouts on completed campaigns.

There's no platform-wide minimum. Any creator who completes their profile and DigiLocker verification can join. Brands can set a minimum follower count on individual campaigns, and only creators who meet it can apply.